The Legend Today Newspaper for АrАrАt RelaunchedJanuary ′2011
In December 2010, MEDIACRAT restyled and relaunched The Legend Today, an ArArAt corporate newspaper. The publication looks at the current state of affairs in the legendary brand, interviews top managers, retells ancient Armenian legends which had inspired the creators of the famous Armenian brandy, relates the latest news, offers photographic reports about ArArAt events and promotes exciting future events.
АrАrАt is one of the key brands of Pernod Ricard Eastern Europe, an Eastern European cluster of Pernod Ricard Group, the world’s co-leader in premium wines and spirits.
Creative management of the project is provided by MEDIACRAT.