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BOLSHOI Sport

Editor-in-Chief: four-time Olympic gold medalist Alexei Nemov
Founder: UNIMEDIA Publishing
MEDIACRAT services: creative & commercial management
Launch: December 2005
Frequency: monthly
Circulation: 140,000
Web: www.bolshoisport.ru
Mobile app in Google Play

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According to TNS Gallup Media, the semiannual audience of BOLSHOI Sport in Russia exceeds 1,225,800 readers.

BOLSHOI Sport magazine was launched at the end of 2005, on the eve of the Turin Olympics. Back then, few could have imagined that in just a few years Russia would itself host the Winter Games, and later would vie to host the FIFA World Cup.

As our publishing project has developed, so sport in Russia has grown into an area of significance to the state itself, blossoming into a popular, even essential, part of the life of the nation. Now, BOLSHOI Sport performs the valuable task of helping people navigate through sports in Russia.

Unlike most other sports publications on the media market, the magazine is published in a monthly format, which underpins our analytical approach to covering sports events, enriched by the inherent distance and thoughtfulness implied by this format. Such editorial concept makes our project interesting not just for classical sports fans, but for all those who simply want or need to be aware of everything that happens in the wider sporting arena.

Our readers include athletes themselves, their supporters, agents and managers, as well as a range of industry professionals for whom sport is one of the ways of communicating with their audiences. The readership also includes figures who are used to being “in the know” when it comes to fashionable and socially popular topics.

BOLSHOI Sport Readership Increases by 25%

April ′2015

According to a study by TNS Media, the number of readers per issue of BOLSHOI Sport magazine in Moscow has increased by 25.5 percent in six months, growing from 139,000 for the period between May and October 2014 to 174,400 readers between September 2014 and February 2015. The growth of readership for one issue over the same period across the entire country was 14.7 percent, having reached 701,200 people.

The semiannual readership of BOLSHOI Sport in Russia grew by nearly 13.1 percent for the whole country and reached 1,225,800 readers. This indicator also showed a significant positive trend both in Moscow – demonstrating an increase by 31.3 percent (to 333,300 readers) – and in St. Petersburg, with a growth of 20.4 percent (to 113,800 readers).

BOLSHOI Sport magazine has been published in Russia since late 2005. In the spring of 2013, Alexei Nemov became the head of the publication.

Creative and commercial management of the project is provided by MEDIACRAT.

BOLSHOI Sport Readership Increases by 18.8%

April ′2014

According to the latest TNS Gallup Media research, the number of readers per issue of BOLSHOI Sport magazine in Moscow has increased by 7.9% in six months, growing from 159,000 in June 2013 to 171,600 readers in January 2014. The growth of readership for one issue over the same period across the entire country was 18.8%, having reached 540,900 people.

The semiannual audience of BOLSHOI Sport in Russia grew by 10% for the whole country and reached 964,900 readers. This indicator also showed a positive trend both in Moscow – demonstrating an increase by 12.4% (to 260,300 readers) – and in St. Petersburg, with a growth of 19.6% (to 104,200 readers).

BOLSHOI Sport magazine has been published since late 2005. In the spring of 2013, Alexei Nemov was appointed Editor-in-Chief of the publication.

Creative and commercial management of the project is provided by MEDIACRAT.