BOLSHOI Sport
Founder: MEDIACRAT Publishing House
MEDIACRAT services: creative & commercial management
Launch: December 2005
Frequency: monthly
Circulation: 140,000
Web: www.bolshoisport.ru
Mobile app in Google Play
According to TNS Gallup Media, the semiannual audience of BOLSHOI Sport in Russia exceeds 1,225,800 readers.
BOLSHOI Sport magazine was launched at the end of 2005, on the eve of the Turin Olympics. Back then, few could have imagined that in just a few years Russia would itself host the Winter Games, and later would vie to host the FIFA World Cup.
As our publishing project has developed, so sport in Russia has grown into an area of significance to the state itself, blossoming into a popular, even essential, part of the life of the nation. Now, BOLSHOI Sport performs the valuable task of helping people navigate through sports in Russia.
Unlike most other sports publications on the media market, the magazine is published in a monthly format, which underpins our analytical approach to covering sports events, enriched by the inherent distance and thoughtfulness implied by this format. Such editorial concept makes our project interesting not just for classical sports fans, but for all those who simply want or need to be aware of everything that happens in the wider sporting arena.
Our readers include athletes themselves, their supporters, agents and managers, as well as a range of industry professionals for whom sport is one of the ways of communicating with their audiences. The readership also includes figures who are used to being “in the know” when it comes to fashionable and socially popular topics.
BOLSHOI Sport Readership Increases by 25%
April ′2015According to a study by TNS Media, the number of readers per issue of BOLSHOI Sport magazine in Moscow has increased by 25.5 percent in six months, growing from 139,000 for the period between May and October 2014 to 174,400 readers between September 2014 and February 2015. The growth of readership for one issue over the same period across the entire country was 14.7 percent, having reached 701,200 people.
The semiannual readership of BOLSHOI Sport in Russia grew by nearly 13.1 percent for the whole country and reached 1,225,800 readers. This indicator also showed a significant positive trend both in Moscow – demonstrating an increase by 31.3 percent (to 333,300 readers) – and in St. Petersburg, with a growth of 20.4 percent (to 113,800 readers).
BOLSHOI Sport magazine has been published in Russia since late 2005. In the spring of 2013, Alexei Nemov became the head of the publication.
Creative and commercial management of the project is provided by MEDIACRAT.
BOLSHOI Sport Readership Increases by 18.8%
April ′2014According to the latest TNS Gallup Media research, the number of readers per issue of BOLSHOI Sport magazine in Moscow has increased by 7.9% in six months, growing from 159,000 in June 2013 to 171,600 readers in January 2014. The growth of readership for one issue over the same period across the entire country was 18.8%, having reached 540,900 people.
The semiannual audience of BOLSHOI Sport in Russia grew by 10% for the whole country and reached 964,900 readers. This indicator also showed a positive trend both in Moscow – demonstrating an increase by 12.4% (to 260,300 readers) – and in St. Petersburg, with a growth of 19.6% (to 104,200 readers).
BOLSHOI Sport magazine has been published since late 2005. In the spring of 2013, Alexei Nemov was appointed Editor-in-Chief of the publication.
Creative and commercial management of the project is provided by MEDIACRAT.
BOLSHOI Sport Readership Increases by 38%
December ′2013According to the most recent TNS Gallup Media research, the number of readers per issue of BOLSHOI Sport in Moscow has increased by 38%, growing from 115,200 for the period from June to August to 159,000 readers for the period from September to November 2013. The readership of one issue over the same period across the entire country grew by 37.1 percent, having reached 455,200 people.
The semiannual readership of BOLSHOI Sport in Russia grew by 22.7 percent for the whole country and reached 876,700 readers. This indicator also showed a positive trend both in Moscow – demonstrating an increase by 24.5 percent (to 231,500 readers) – and in St. Petersburg, with a growth of 21.5 percent (to 87,100 readers).
The BOLSHOI Sport magazine, headed by its Editor-in-Chief Alexei Nemov, has been published since late 2005. Creative and commercial management of the project is provided by MEDIACRAT.
Alexei Nemov and BOLSHOI Sport Magazine Hosted a Gala Reception with the Support of Laureus Sport for Good Foundation
November ′2013
On 31st October, a four-time Olympic champion, member of the Laureus World Sports Academy and Editor-in-Chief of BOLSHOI Sport magazine Alexei Nemov hosted a gala reception, Friends of BOLSHOI Sport, at the Vetoshny Art Center in Moscow.
Many great athletes of our time, including six-time Grand Slam champion Boris Becker, legend of Soviet sports Larisa Latynina, Olympic champions Vladimir Salnikov, Alexander Karelin, Tatiana Navka, Maria Kiseleva, Anastasia Ermakova, Pavel Kolobkov, Svetlana Romashina, Anna Chicherova, Angelika Timanina, Daria Korobova, Elvira Khasyanova, and others, as well as representatives of the sports, business, and media establishment gathered to show their support for the Russian Olympic team once more before the first home Winter Olympics in Sochi. The event was sponsored by Mercedes-Benz, Allianz Insurance, Promsvyazbank, Donstroy, and Metropol hotel.
But most importantly, the honoring of Russian athletes took place with the participation of Laureus, one of the most influential charity organizations in the world of sports, of which Alexei Nemov is currently the only Russian member. After organizing a large event in St. Petersburg in 2008, Laureus has not paid much attention to Russian athletes in recent years, consistently overlooking them at the annual Laureus World Sports Awards. Today, thanks to the efforts of Alexei Nemov and BOLSHOI Sport magazine, the official media partner of Laureus in Russia, this situation might change for the better.
A delegation arrived from London to Moscow for the event at the Vetoshny, consisting of two members of the Laureus World Sports Academy – Boris Becker and multi-time world rugby champion Sean Fitzpatrick, as well as Ned Wills, Global Director of the Laureus Sport for Good Foundation, and Tom Pitchon, Head of Programmes at Laureus Sport for Good Foundation.
"As the initiator and main organizer of the event Friends of Big Sports, I set myself the task to promote sports-related charity initiatives in Russia,” said Alexei Nemov.
BOLSHOI Sport magazine, headed by Editor-in-Chief Alexei Nemov, has been published since late 2005. According to TNS Media, the publication’s semiannual readership in Russia reaches over a million people.
Alexei Nemov and BOLSHOI Sport to Hold a Reception for Friends
September ′2013
Alexei Nemov, Editor-in-Chief of BOLSHOI Sport and four-time Olympic champion, will invite his friends – famous Russian and international athletes, members of the athletic, political and business establishment – to a reception on October 31 at the Vetoshny Art Center.
Worldwide charity movement, Laureus, of which Alexei Nemov is currently the only Russian member, will be the official partner of the "Friends of BOLSHOI Sport" event. It is expected that the guests of honor gracing the event will be Nemov's colleagues at the Laureus World Sports Academy – famous athletes from around the world.
"My friends will come together in Moscow on October 31 to show their continuous support for the charitable sports initiatives in Russia and the world," says Nemov.
BOLSHOI Sport magazine was launched in the Russian media market in late 2005. In the spring of 2013, Alexei Nemov became head of the publication. According to TNS Media Research, the publication's semiannual readership in Russia reaches nearly one million people.
BOLSHOI Sport to Host a Laureus Event in Russia, First in Several Years
June ′2013
The Laureus World Sports Academy, one of the most influential charitable organisations in the world, unveiled plans to expand its activities in Russia. The event where the Academy is expected to announce its plans is scheduled to take place in Moscow this autumn and will be co-hosted by BOLSHOI Sport magazine, whose Editor-in-Chief and four-time Olympic champion Alexei Nemov is the only Laureus Academy member in Russia. In the early 2013, the Laureus Academy granted BOLSHOI Sport the exclusive status of the Official Media Partner in Russia.
The event will be primarily attended by world renowned athletes and members of the Laureus World Sports Academy (including Boris Becker, Vitaly Klitschko, Franz Beckenbauer, Martina Navratilova, John McEnroe and others) as well as representatives of Russia’s political, business and sports elites.
BOLSHOI Sport magazine made its first appearance on the Russian media market in late 2005. According to TNS Gallup Media research, the semiannual audience of the publication in Russia reaches 1 million readers.
BOLSHOI Sport's Editor-in-Chief Alexei Nemov Interviews Alina Kabaeva for the First Time in Years
May ′2013
A prominent Russian gymnast, winner of four Olympic gold medals, the only Russian member of the Laureus World Sports Academy, leader of the Young Stars project and Editor-in-Chief of BOLSHOI Sport magazine, Alexei Nemov conducted his first interview in his new capacity as journalist.
Alexei’s interviewee was Alina Kabaeva – a fellow athlete and gold medallist of the Athens Olympic Games, now a member of Russian Parliament. The famous gymnast spoke openly and matter-of-factly about her rise to Olympic glory and her current busy schedule, about promoting sports for children as well as future and former champions. “She gave straightforward answers to all of my questions. I had a great time talking to someone I knew very well but in my new capacity. Alina was honest, she spoke from the heart, which made me very happy,” admitted Alexei Nemov after the interview that lasted one and half hours and will now be published in BOLSHOI Sport magazine’s June edition.
The famous Russian gymnast accepted the appointment as Editor-in-Chief of the magazine as of 1 June. The fact that this office is now occupied by the legendary athlete means that the magazine will significantly expand its activities and maintain greater presence at various sporting events. It is also more likely to initiate and support charitable projects at the federal level, which is particularly crucial on the eve of the 2014 Winter Olympic Games in Sochi. However, in addition to his role of Editor-in-Chief Alexei also plans to pursue his ambitions as a journalist and interview famous athletes and influential players representing both Russian and global sports industry – after all, many of them are his old friends.
BOLSHOI Sport magazine made its first appearance on the Russian media market in late 2005. According to TNS Gallup Media research, the semiannual audience of the publication in Russia exceeds 1 million readers.
Alexei Nemov Becomes Leader of BOLSHOI Sport and Young Stars
April ′2013
The world-famous Russian gymnast, a four-time Olympic champion and the only Russian member of the Laureus World Sports Academy Alexei Nemov became Сhairman of the BOLSHOI Sport’s Editorial Board and leader of Young Stars project. Alexei Nemov announced his new status (officially effective from June 1, 2013) in his speech at the 76th International Sports Press Association (AIPS) Congress in Sochi.
For BOLSHOI Sport magazine and Young Stars movement the collaboration with Alexei Nemov means new level of activity related mainly to the launch and support of the nationwide charitable sports projects aimed primarily at young athletes.
In addition, the invitation for Alexei Nemov to become leader of BOLSHOI Sport is conducive to further development of the magazine’s cooperation with Laureus, one of the world’s most influential charity foundations. Earlier in March, BOLSHOI Sport became the Official Media Partner of Laureus in Russia.
The upcoming activities of Laureus in Russia, its joint initiatives with Alexei Nemov, BOLSHOI Sport magazine and Young Stars movement will be unveiled at the special Laureus press conference.
BOLSHOI Sport magazine was launched by MEDIACRAT in December 2005. According to TNS Gallup Media data, the semiannual audience of the publication in Russia exceeds 1 million readers.
The Young Stars project unites promising Russian athletes aged 8-25 y.o. Today, the number of project participants exceeds 2,000 athletes residing all over Russia and representing 116 kinds of sports.
BOLSHOI Sport Became Official Media Partner of Laureus
March ′2013BOLSHOI Sport became the Official Media Partner of Laureus in Russia. Laureus comprises one of the world’s most influential charity foundations and the prestigious annual Laureus World Sports Awards, also unofficially referred to as “The Oscars in the world of sports”. This year, the award ceremony was held in Rio de Janeiro for the thirteenth time in a row. On the charity side, from the day of its inception, the Laureus Sport for Good Foundation has granted more than €60 million for over 140 projects in different countries.
BOLSHOI Sport Celebrates Dynamo’s 90th Anniversary
March ′2013BOLSHOI Sport was commissioned by Dynamo, Russia’s oldest sports and physical training society, to publish the special issue to commemorate Dynamo’s 90th anniversary and tell the story of its key subsidiary, Dynamo Moscow.
The anniversary issue features Dynamo’s most prominent athletes, their distinguished coaches, club managers and promising young stars. The issue will be distributed at Dynamo sports clubs and organizations and presented to professional athletes, veterans and guests of the special anniversary events.
BOLSHOI Sport magazine was launched by MEDIACRAT in December 2005. According to TNS Gallup Media, the publication’s semiannual audience amounts to over 1,000,000 readers.
MEDIACRAT to Turn 8
September ′2012This September MEDIACRAT is turning 8. “Birthday is a thanksgiving celebration of sorts. It is yet another occasion for us to thank everyone who was with us all these bright and exciting 8 years, as well as those who we are to march on together with till we turn 10, till we turn 30…” says MEDIACRAT Managing Partner and Business Development Director Alexey Medvedev.
MEDIACRAT is planning to thank its employees and clients – partners in business and publishing (BOLSHOI Sport, WATCH Russia and SPEAR’S Russia magazines), as well as its partners in brand development, custom publishing and event management. The activities celebrating the 8th birthday of the company are held under the slogan “MEDIACRAT. 8 Years of Partnership”.
BOLSHOI Sport, SPEAR'S Russia and WATCH Russia Distribution Expanded
May ′2012MEDIACRAT has expanded the distribution of its key publications: BOLSHOI Sport, SPEAR'S Russia and WATCH Russia magazines.
According to MEDIACRAT distribution team, starting from the May issue BOLSHOI Sport will be available in Adidas and Forward outlets, World Class fitness centers, as well as in VIP lounges of Pulkovo-1 and Pulkovo-2 airports in St. Petersburg. SPEAR'S Russia will be offered free of charge in VIP lounges of all airports in Moscow and St. Petersburg: Sheremetyevo, Domodedovo, Vnukovo, Pulkovo-1 and Pulkovo-2.
As for WATCH Russia, its issues will become available in VIP lounges of Moscow's airports, as well as on selected flights. The magazine will be offered to the passengers of British Airways (London–Moscow–London, first class), Qatar Airways (London–Moscow, first class), Aeroflot (London–Moscow, business class), Air Astana (London–Alma-Ata, business class). WATCH Russia will also be offered to the guests of BMI business lounge in London, as well as on BMI flights from London to Moscow, Kiev and Yerevan (business class).
Creative and commercial management of BOLSHOI Sport, SPEAR'S Russia and WATCH Russia is provided by MEDIACRAT.
Young Sports Talents of Russia to Hit 1,000 Participants
May ′2012The number of young athletes participating in the Young Sports Talents of Russia project is approaching 1,000 people. They represent 185 municipalities and 68 regions of Russia. "I am taking part in this project, because I believe that you should try everything in your life," says Irina Titova (springboard diving). "I want to acquire new experience, and hopefully, also win in some of the contests."
The Young Sports Talents of Russia project was launched by MEDIACRAT as a part of BolshoiSport.ru web portal. The ultimate goal of the project is to support and promote young aspiring athletes aged 8 to 25 competing in a wide range of disciplines. Each month there is an open internet voting with winners receiving presents from the partners of the project. The main tribute, an automobile, will be presented at the end of 2012.
Creative and commercial management of the project is provided by MEDIACRAT.
Free Access to WATCH Russia and BOLSHOI Sport
April ′2012MEDIACRAT offers a unique opportunity to get acquainted with the content of WATCH Russia and BOLSHOI Sport free of charge. Access to these publications is offered through ZINIO web and mobile reading application.
"We keep on popularizing our publications. As a part of our promotion program, the e-versions of the magazines are freely downloadable at ru.zinio.com, including special editions for Android and Apple platforms," says Alexei Medvedev, business development director at MEDIACRAT.
ZINIO is the world's largest newsstand and bookstore with thousands of media titles offered in digital versions in 25 different languages.
Creative and commercial management of BOLSHOI Sport and WATCH Russia is provided by MEDIACRAT.
Young Sports Talents of Russia to Hit 1,000 Participants
April ′2012The number of young athletes participating in the Young Sports Talents of Russia project is approaching 1,000 people. They represent 185 municipalities and 68 regions of Russia. "I am taking part in this project, because I believe that you should try everything in your life," says Irina Titova (springboard diving). "I want to acquire new experience, and hopefully, also win in some of the contests."
The Young Sports Talents of Russia project was launched by MEDIACRAT as a part of BolshoiSport.ru web portal. The ultimate goal of the project is to support and promote young aspiring athletes aged 8 to 25 competing in a wide range of disciplines. Each month there is an open internet voting with winners receiving presents from the partners of the project. The main tribute, an automobile, will be presented at the end of 2012.
Creative and commercial management of the project is provided by MEDIACRAT.
Young Talents of Big Sports Project Launch
December ′2011The Young Talents of Big Sports online project was lunched by MEDIACRAT on the www.bolshoisport.ru platform. The goal of the project is to support and promote young promising athletes aged 8 to 25 y.o. who represent various sports contested in Russia. Each month, the portal holds online polls open to all visitors and the winners receive valuable presents from the project’s partners. The main present, an automobile, will be awarded in the end of 2012.
As of the end-December 2011, the Young Sports Talents of Big Sports boasted 400 participants representing 86 sports and over 100 Russian cities and towns.
Creative and commercial management of the project is provided by MEDIACRAT.
