BOLSHOI Sport Readership Increases by 38%December ′2013
According to the most recent TNS Gallup Media research, the number of readers per issue of BOLSHOI Sport in Moscow has increased by 38%, growing from 115,200 for the period from June to August to 159,000 readers for the period from September to November 2013. The readership of one issue over the same period across the entire country grew by 37.1 percent, having reached 455,200 people.
The semiannual readership of BOLSHOI Sport in Russia grew by 22.7 percent for the whole country and reached 876,700 readers. This indicator also showed a positive trend both in Moscow – demonstrating an increase by 24.5 percent (to 231,500 readers) – and in St. Petersburg, with a growth of 21.5 percent (to 87,100 readers).
The BOLSHOI Sport magazine, headed by its Editor-in-Chief Alexei Nemov, has been published since late 2005. Creative and commercial management of the project is provided by MEDIACRAT.