The number of young athletes participating in the Young Sports Talents of Russia project is approaching 1,000 people. They represent 185 municipalities and 68 regions of Russia. "I am taking part in this project, because I believe that you should try everything in your life," says Irina Titova (springboard diving). "I want to acquire new experience, and hopefully, also win in some of the contests."

The Young Sports Talents of Russia project was launched by MEDIACRAT as a part of BolshoiSport.ru web portal. The ultimate goal of the project is to support and promote young aspiring athletes aged 8 to 25 competing in a wide range of disciplines. Each month there is an open internet voting with winners receiving presents from the partners of the project. The main tribute, an automobile, will be presented at the end of 2012.

Creative and commercial management of the project is provided by MEDIACRAT.