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Mode de Vie

Founder: BAT Russia / Propaganda Ogilvy Action
MEDIACRAT services: creative & commercial management
Project work started in: December 2007
Format: quarterly client-oriented magazine
Circulation: 81,400

Since December 2007, MEDIACRAT has been managing creative and commercial aspects of Mode de Vie magazine, published for VOGUE, a British American Tobacco cigarette brand.

Covering some of the most topical trends in the world of fashion and art as well as most prominent personalities in today's world of culture and business, the best places for recreation and travel — Mode De Vie is an exquisite guide to modern life for a refined intellectual woman.

The magazine targets the audience of women from 25 to 35 years of age with a high level of education and income. Work on this project was performed jointly with OgilvyAction Moscow, the agency tasked with the management of the VOGUE brand on behalf of BAT Russia.