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Time to Live

Founder: Alfa-Bank
MEDIACRAT services: creative & commercial management
Project work started in: September 2006
Format: bimonthly client-oriented magazine
Circulation: 200,000

At the request of Alfa-Bank, one of the largest privately owned banks in Russia, MEDIACRAT has been managing the creative and commercial aspects of its client-oriented publication Vremya Zhyt [Time to Live] since September 2006.

The key purpose of the magazine is to serve as an effective marketing tool. Based on this goal, MEDIACRAT developed and implemented the editorial and design concept of the publication.

MEDIACRAT also provides a full range of services to Alfa-Bank including printing, post-printing management, logistics and distribution to all branches of the bank throughout Russia.

Vremya Zhyt Named Russia’s Most Consistent Corporate Publication

March ′2011

Vremya Zhyt [Time to Live], an Alfa Bank’s B2C magazine produced by MEDIACRAT, was honored with the diploma ‘For the most accurate compliance with the editorial concept’ at the 8th international annual conference The Role of Corporate Communications and Mass Media in Strategic Management.

Vremya Zhyt [Time to Live] is a reputable guide to personal finance offering valuable practical recommendations and advice. The magazine is published 6 times a year with a print run of 200,000 copies.

Creative and commercial management of the project is provided by MEDIACRAT.