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BRICS Business Magazine

Chairman of the Editorial Board: Ruben Vardanian
Founder: MEDIACRAT
Launch: October 2012
Frequency: 4 issues per year
Circulation: 19,000
Web: bricsmagazine.com
The international business publication BRICS Business Magazine is dedicated to emerging markets and Brazil, Russia, India, China and South Africa in particular. The publication's Editorial Board is headed by the founder of Troika Dialog, famous financier and philanthropist Ruben Vardanian.

The magazine was launched to broadcast the opinions of people who represent emerging markets including prominent investors, entrepreneurs, politicians and scientists that have never been brought together within the framework of a holistic media platform.

The purpose of the project is to tell the BRICS story to the rest of the world and the emerging markets in particular. The magazine's main protagonists and contributors include Viktor Vekselberg, Jim O'Neal, Mark Mobius, S. D. Shibulal and other most prominent luminaries.

BRICS Business Magazine Became Media Partner of SPIEF 2015

April ′2015

BRICS Business Magazine will be a media partner of the annual St. Petersburg International Economic Forum (SPIEF) to be held on June 18-20. SPIEF is one of the key events of the year for the magazine, since the members of the Forum happen to mirror the target readership of the publication.

A special issue of BRICS Business Magazine dedicated to a wide range of issues related to China and the Russian-Chinese cooperation is currently being prepared for the Forum. This issue will also be circulated at other major economic forums in the summer and early autumn of 2015.

In 2015, the slogan of the St. Petersburg International Economic Forum will be "Time to Act: Shared Paths to Stability and Growth". Some of the key international events on the Forum’s agenda will include the SCO and BRICS Business Forums and the G20 Advisory Forum.

BRICS Business Magazine is focused on world opinion leaders, heads of corporations, investors, economists, and political scientists. The magazine is published in two language versions – English and Russian. Its contents correspond to the motto, “Bridging Communities. Guiding Investors. Leading Nations.”

Creative and commercial management of the project is provided by MEDIACRAT.

Soft Power in BRICS Business Magazine

April ′2014

Soft power is the central theme of the new issue of BRICS Business Magazine. The main features of the issue discuss which emerging economies are most adept at accumulating that power and strategically using it in a beneficial way, as well as the mistakes they make.

“We need to fully recognize and take account of the difference between ourselves and other people and bear in mind that we think and perceive information in different ways. In any communication there is a risk of pseudo-communication when the difference between the meaning conveyed and the meaning perceived is too great. Many developing nations suffer from this problem to varying degrees,” writes Ruben Vardanian, Chairman of the Editorial Board of BRICS Business Magazine in his opening remarks.

Among the experts of the issue is the famous economist Nouriel Roubini, President of the Republic of Korea Park Geun-hye, Brazil Defense Minister Celso Amorim, Founding Director of The Evian Group Jean-Pierre Lehmann, Vice President of Twitter Shailesh Rao, Nation Brands Index™ developer Simon Anholt, famous linguist Vladimir Plungian, and many others.

The new issue of BRICS Business Magazine will be distributed at major international economic forums in spring and summer of 2014.

BRICS Business Magazine caters to world opinion leaders, heads of corporations, investors, economists and political scientists. The magazine is published in two language versions – English and Russian. Its content corresponds to the motto “Bridging Communities. Guiding Investors. Leading Nations.”