Founder: Rostelecom
MEDIACRAT services: creative & commercial management
Project work started in: March 2010
Format: quarterly magazine for elderly readers
Circulation: 50,000
www.webgramota.ru

At the request of Rostelecom, MEDIACRAT has been publishing WEB-Gramota [WEB Skills], a new magazine in the format of an Internet guide, since 2010.

The publication is aimed at senior audience (50+). The primary objective of the magazine is to help inexperienced Internet users make sense of the online environment and learn to take advantage of the opportunities offered by the web.