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Excellent Magazine

Founder: Rostelecom
MEDIACRAT services: creative & commercial management
Project work started in: August 2009
Format: quarterly magazine for teenagers
Circulation: 50,000

Otlichniy Journal [Excellent Magazine] is Russia’s first offline publication about Internet aimed at children and teenagers. The magazine has been published as an original guide to Internet for schoolchildren since 2007. Its main marketing goal is to boost the loyalty of the target audience and increase brand awareness.

MEDIACRAT has been in charge of creative management, production and distribution of the magazine since 2009. At the request of Rostelecom, MEDIACRAT restyled the publication and updated its editorial concept.