MEDIACRAT has launched WatchRussia.com, its third web-based project. The website is devoted to watches and the art of watch making.

The portal contains two main thematic sections. In the first and most informative the timepieces are covered: masters and factories creating them, people adoring them and the latest global developments surrounding them. The news and reviews of the two most important annual watch events in the world, the SIHH and the BaselWorld taking place in Geneva and Basel respectively, are provided in a separate special area of the website.

The second main section of the portal is devoted not just to devices for timekeeping, but rather to the time itself. An attempt is made to understand and feel it in the light of cultural trends shaping and shaped by the society. Theater and cinema, painting and photography, design and architecture – all of these topics are brought up in this section of WatchRussia.com. Special attention is also given to the automotive world, haute cuisine and travel.

Apart from WatchRussia.com MEDIACRAT runs two other websites: PBWM.ru, the first website in Russia devoted solely to private banking and wealth management (a PBWM Media project), and BolshoiSport.ru, focusing on sports and entertainment (a UNIMEDIA project).

Creative and commercial management of the project is provided by MEDIACRAT.