WATCH Russia which is dedicated to haute horlogerie is now distributed in the leading theaters of Moscow. That is primarily due to the increasingly important role that theaters play in today’s socio-cultural life.

“Theaters per se are the new media capable of bringing a certain set of ideas to the audience by influencing all their sense organs causing a powerful emotional response,” says Natalia Shastik, Editorial Director at MEDIACRAT. “WATCH Russia was one of the first publications in Russia to start employing theaters as communication channels and cater to the unique audience of theater aficionados.”

As of December 2014, the average monthly audience of partnering theaters was 93,000 people.

WATCH Russia is writing about the high art of watch and jewelry making, as well as about such ‘signs of the times’ as cinema and theater, architecture and design, presenting a sort of cross-section of the most critical events and names in the world of culture over the preceding month. The project is headed by Alexander Gafin.

Creative and commercial management of the project is provided by MEDIACRAT.