The book tells about the evolution of Russian sports and sports industry, with an emphasis on the people who make key decisions and determine the direction of development.
Its heroes are outstanding Russian athletes and top-level managers, from the founders and top officials of the industry's key companies to the heads of the Russian Ministry of Sports and sports federations.

Telling about their lives, projects, ideas, the heroes help readers understand the place of sport in modern Russia and understand the essence of the events taking place in this sector.