Russia's first ethnic media project was jointly launched by Ethnopress and MEDIACRAT in spring 2005. The publication occupies a unique niche on the CIS market for magazines.

On the one hand, what makes the magazine stand out is its predictable and clearly defined target audience. On the other hand, Yerevan may be of interest not just to those who consider the city bearing the same name as their historic birth place.

This publication is geared toward intellectual cosmopolitism and intellectual provocations and targets all categories of readers of glossy magazines.