Founder: Wimm-Bill-Dann Foods JSC
MEDIACRAT services: creative & commercial management
Project work started in: November 2008
Format: bimonthly corporate magazine
Circulation: 10,000
www.wbd.ru

At the request of Wimm-Bill-Dann, the leading producer of dairy, baby food and beverage products in Russia and the CIS, MEDIACRAT developed the editorial and design concepts and managed creative and commercial aspects of its business-to-personnel Wimm-Bill-Dann & I magazine.

One of the key objectives of this publication is to ensure that company employees are informed in a timely manner about key developments in WBD as well as to build around the magazine an internal corporate environment conducive to improving employee cohesion and loyalty to the company.