Founder: Pernod Ricard Eastern Europe
MEDIACRAT services: creative & commercial management
Project work started in: May 2007
Format: quarterly corporate newspaper
An updated version of ArArAt's corporate newspaper — The Legend Today — has been published under the management of MEDIACRAT since December 2010. The publication's objective is to shed light on the current incarnation of the legendary brand that was born in 1887 when brandy production was first launched in Armenia.
The Legend Today features interviews with top management and prominent personalities from the company as well as ancient Armenian lore that inspired the makers of the famous Armenian brandy, news and photo coverage of ArArAt news and a calendar of most fascinating events. The newspaper is unique in that it is also circulated outside of the company.
ArArAt is one of Pernod Ricard Eastern Europe's leading brands in the Eastern European cluster of the Pernod Ricard Group - a world leader on the market for premium class alcohol products.
In December 2010, MEDIACRAT restyled and relaunched The Legend Today, an ArArAt corporate newspaper. The publication looks at the current state of affairs in the legendary brand, interviews top managers, retells ancient Armenian legends which had inspired the creators of the famous Armenian brandy, relates the latest news, offers photographic reports about ArArAt events and promotes exciting future events.
АrАrАt is one of the key brands of Pernod Ricard Eastern Europe, an Eastern European cluster of Pernod Ricard Group, the world’s co-leader in premium wines and spirits.
Creative management of the project is provided by MEDIACRAT.